In Albert N. Martin's sermon, "Effective Popular Preaching #6," he explores the theological importance of preaching with "earthiness, simplicity, and plainness of speech." He argues that true preaching must be grounded in real human experience, as it ultimately seeks to communicate heavenly truths in a relatable manner. Martin utilizes scriptural references such as 1 Corinthians 2:12, which emphasizes that preaching originates in heaven but must be delivered in a way that is accessible to human hearts. He highlights the incarnational nature of Christ's ministry as a model for preachers, advocating that their style must reflect the "earthiness" of Jesus' communication with ordinary people. The practical significance of this approach is that it fosters clarity and enables the congregation to grasp God's truth easily and embraces a style that resists the temptation toward elitism or theological jargon.
“Effective preaching is preaching which in its choice of language, its illustrations, its analogies, and its applications, makes it clear that heaven indeed has come down to earth in the proclamation of the word of God.”
“Real genius is the ability to take the profound and to make it readily accessible to the masses by a cultivated simplicity of speech.”
“Plain preaching is preaching in which the listener must labor not to understand it rather than labor to understand it.”
“If you are determined that this will mark your ministry, expect opposition from your peers in organized religion.”
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