Why do some people reject the gospel invitation?

The sermon indicates that refusal to accept the gospel invitation stems from a disregard for the provision God has made in Christ. The invited were more interested in their personal affairs, as illustrated in the parable where they went to their farms or merchandise. This refusal showcases a lack of understanding of the gravity of rejecting the invitation to the banquet of grace. It further underscores the severity of disdain towards the gospel message, which, if persisted in, incurs God's wrath as a just response to the rejection of His offered salvation.