Why is it essential to be unashamed of Jesus and His words?

In Luke 9:26, Jesus warns that those who are ashamed of Him and His words will face consequences at His coming. This signifies the importance of standing firm in our faith and proclaiming the truth of the gospel without fear. An unashamed stance demonstrates our recognition of Christ's sacrifice and the foundational role of His teachings in our lives. Believers are called to embody the values of the kingdom of God and to speak boldly of Christ's grace and mercy, especially in a world where such expressions can be met with resistance or ridicule.